Taylor Norton was announced as FIU’s Assistant Athletic Director of Marketing & Fan Experience in March of 2026. Norton brings extensive experience in collegiate and professional sports marketing, with a strong background in fan engagement, game presentation and event activation.
In her role with FIU, Norton oversees all marketing and fan experience initiatives for the Panthers, including game presentation, promotional strategy and the department’s spirit teams.
Norton joins FIU after serving as Assistant Director of Marketing & Event Experience at the University of Miami, a role she was hired for in August of 2022. In that role, she oversaw all marketing and in-game presentation efforts for the Hurricanes’ women’s basketball and baseball programs, while also contributing to football game operations as a field producer for all home games.
Additionally, Norton served as a secondary producer for men’s basketball and heads all marketing for their Olympic sports, while helping develop and supervise the department’s student internship program of 15 interns.
During her time at Miami, Norton played a key role in enhancing fan engagement through several creative promotional initiatives. She helped increase midweek baseball attendance by 15 percent by collaborating with ticketing and concessions to launch “College Nights,” featuring student-priced concessions. Norton also rebranded Sunday baseball games as “Kids Day,” implementing family-focused promotions such as kids announcing, Baseball Buddies and postgame run-the-bases experiences to expand youth and family attendance.
For women’s basketball, Norton created and launched a Breast Cancer Awareness Walk leading into the program’s annual Pink Game, featuring sponsor activations, student organization participation, a live DJ and host programming to drive pregame engagement. She also developed a residence hall attendance competition prior to the launch of a student rewards app, awarding a men’s basketball suite experience to the dorm with the highest turnout at a women’s basketball game.
Prior to her time at Miami, Norton gained experience across multiple professional and collegiate organizations, including the UNLV athletics department, the Las Vegas Raiders, the Vegas Golden Knights, the Henderson Silver Knights, the Vegas Knight Hawks and Las Vegas Lights FC.
Norton graduated from the University of Nevada, Las Vegas in Fall 2019 with a bachelor’s degree in journalism and media studies.
